Michael Avis is Senior Director, Account Based Marketing for EMEA Key Accounts at Oracle and is an execution focussed marketeer with 25 years experience in global, regional and country roles. He especially enjoys building and developing high performing teams driven by business objectives, innovation and continuous learning and is using that approach in his current role. His team works hard to gain a deep understanding of their customer’s business strategy and transformation programmes and, increasingly, the aspirations of senior stakeholders in order to inspire them to innovate and transform with Oracle Cloud and ultimately promote their advocacy and success. Prior to joining Oracle, Michael’s marketing career began in Product Marketing at Sun Microsystems. He later joined Sun UK & Ireland’s board as Marketing Director, then Product Sales Director before going into a global role as Senior Director for Systems Field Marketing. Sun was acquired by Oracle in 2010.