Jessica is a multi-channel marketer with 20 years of experience in multiple market segments, with an MBA in Marketing Management. She has extensive experience with small and large organizations, including field, product, customer and partner marketing. Currently, she is leading the initiative to create an ABM certification program, including foundations and advanced courses, as well as putting it online for broad consumption. She has spoken to over 100 customers and prospects in the last year and presented at over 2 dozen conferences and workshops on a variety of topics around ABM. Additionally, Jessica has led the strategy for and built a Field team which accounts for roughly 15% of the pipeline and touches 40% of all won business for the company, and supported the Channels team in influencing the pipeline through strategic partnerships.