Most comfortable creating marketing that’s a bit outside the comfort zone, Julie is driven by the proverbial ‘what-if’. And with 24 years as a journalist-turned-B2B-marketer at her back, it’s not surprising that she often questions best practice in search of next practice. Her client experience reads like a who’s-who of technology brands, and as a pioneer of ABM (affectionately known back then as TAP -- Target Account Programs) she practically wrote the book on intentional creativity. (She takes the art of persuasion through creative and content quite seriously.) On a personal note, since co-founding ALIAS Partners, Julie has become a somewhat-reluctant Arsenal fan.