Bev Burgess is an accomplished marketer and businesswoman. Bev is passionate about the role of marketing in business and a regular contributor through her speaking, training and writing. Bev's background includes senior roles at British Gas, Epson, and Fujitsu. She has also built a service business. As managing director of the IT Services Marketing Association in Europe, Bev headed the company's learning and advisory activities in the region, and personally supported companies like Accenture, BT, CSC, Hewlett-Packard, IBM, Microsoft, Orange, and Xerox. Today, as a senior vice president with ITSMA, Bev continues to help companies like these to focus on their best opportunities for growth and take creative, competitive value propositions to market she is also a published author in business-to-business services marketing across IT, professional services and facilities management.